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SpiceJet brings back Boeing 737 MAX, aviation minister to fly in maiden flight to build public trustHighlights DGCA has allowed SpiceJet to restart its Max aircraft for commercial use by passengers. Boeing 737 MAX aircraft was earlier grounded after receiving a serious software complaint. Civil Aviation minister Jyotiraditya Scindia will fly in the 737 MAX aircraft.
SpiceJet airlines are all set to bring back its Boeing 737 MAX aircraft, which were grounded around the world after two fatal (Ethiopia and Lion Airways) crashes. To reinstil the passengers' trust in the safety of the aircraft, SpiceJet owners, their families along with Civil Aviation minister Jyotiraditya Scindia will fly in 737 MAX aircraft.
After a long wait of over two years, India's aviation regulator Directorate General of Civil Aviation (DGCA) has finally allowed SpiceJet to restart its Max aircraft for commercial use by passengers.
"The regulators from worldwide especially the United States, Europe, and India had scrutinized multiple times and have finally given us the nod for commercial operations. We are ready to take off our flight for commercial passengers use,", said SpiceJet CMD Ajay Singh.
"We faced huge losses due to its non-operation. 3 yrs ago, we inducted this aircraft, flew it for 6 months and no incidents occurred. Passengers were also happy with the aircraft," he said.
Earlier, India's regulator DGCA had grounded the Boeing 737 MAX aircraft after receiving a serious software complaint, but SpiceJet's CMD is overjoyed after the MAX aircraft returned to its fleet.
"737 Max is the safest aircraft in the world, the software rectification was made more than two and half years ago and it has been scrutinized for two years by the regulators around the world. The aircraft has been flying for the last one year in the United States, Europe, Australia and South America and different parts of the world.It has already flown close to 600,000 hours and more than 250,000 commercial flights and this aircraft has absolutely no problem after all the scrutiny," SpiceJet CMD said.
SpiceJet currently has 13 Boeing 737 MAX aircrafts and 205 more aircrafts have been ordered, the delivery of which will start in December as the company informed news agency ANI.
The revamped Boeing 737 MAX will come with broadband connectivity, the CMD informed.
(With ANI Inputs)Also Read: SpiceJet introduces new ticket payment option: Book now and pay fares in instalments
While most brands and companies think of product or process innovations, a slew of brands have been successful in cashing in on the prediction of the future trends. Hyderabad based Sygnal, an Al based firm that is creating ripples across the globe with its blend of technology-infused fashion, is one such name. The brand aims to enhance the utility of clothing by innovating smart clothing for safety, health and fitness or to simply make a fashion statements.
Unlike in apparels, the culture of following seasons for accessories is not very strong. Where fashion bags would have prints that depict the hues of summer and winter and also have some special range during monsoons, there is no dedicated eff ort to launch ‘season’ wise collection.
Central stores are currently located in large cities like Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad, Pune, Ahmedabad and Gurgaon, as well as smaller cities like Baroda, Indore, Trivandrum, Vizag and Mysuru. The central offers discerning shoppers options of choosing from over 1,000 best brands across categories including apparels, cosmetics, fragrances, eyewear, watches, accessories, sportswear, toys, and much more for the entire family.
Whether or not one shows dedication in maintaining their gym routine is debatable, but it is an undeniable fact that gyms are doing well when it comes to their membership registers being filled. India’s waking up to being healthy and this means tons of gym memberships. This also means that when one takes a gym membership, the very next thing they do is head off to stores that deal in gym wear. Or they just log on and buy gym clothes and accessories. The demand for gym and active wear is growing in India because of a desire to stay fit and healthy. IMAGES Business of Fashion takes a look at the market dynamics…The emphasis is more on offering men’s gym wear than having something specialized for women and unfortunately in India, gym wear still consists of mostly leggings and sports brassieres, although bigger brands have started innovating for women as well now
“Skechers is a brand for the world,” said Michael Greenberg, President of Skechers. “Our product is stylish, affordable, comfortable for every age – and it’s resonating with billions of consumers, thanks to our retail presence and growing investment in areas like China. We sell in more than 170 countries through our extensive network of distributors and joint ventures, and we have many more opportunities to build our retail store business even further and expand our global presence for years to come.”
“It is a challenging topic, but very actual among consumers, especially the younger generations. Sustainability is and will become more and more part of our agenda. Our target is to make sustainable collections, without compromising on style, comfort, quality and great pricing,” adds Matteo Lambert.
Every person who walks into an Ayesha store receives self-affirming messages such as ‘Yes I Can’; ‘It’s Me Who Decides’; and ‘Unstoppable’. It is communicated through the brand’s store design, branding, social media, marketing material, photo shoots and a special product line. The campaign has been extremely popular, having been widely recognised in print media, social media and social influencers. Tens of thousands of stickers have been given out already and are being proudly displayed by Ayesha Accessories customers, symbolising their strong connection with the Girl Power movement.
Even in India, a country whose disposition towards evolution in general has always been phlegmatic, exercises to innovate, adapt and stay relevant is fast becoming the trend for all industries. This especially holds true for a dynamic, impulsive, creative and people intensive industry like fashion retail. Fashion itself has had the reputation of being ephemeral since ages; and this rapid metamorphosis in the ecosystem has but only been instrumental in making it a more challenging business.
Sygnal is working towards building a platform of smart clothing with sensors which can be further iterated with features like touch, navigation, gesture or posture recognition, so as to provide better solutions in the domain of safety, health, fitness, wellness, etc. The brand’s range of Connected Apparel can be integrated with such electronic patches to provide the user with a solution to wear such patches without having to be be conscious about the appearance since it would be integrated within the fabric. The Connected Apparel can communicate with the brand’s Artificial Intelligence platform to use and transmit the data more effectively.
One of the most thoughtful promotional activities is the ‘Project Girl Power’, a spirited campaign initiated by Ayesha Accessories to build a strong community of empowered discerning young women. It’s a movement to inspire independence, confidence and boldness in women and girls, regardless of their age, background and the way they choose to express their femininity.
At more than 32,000 sq.ft., the Skechers superstore in Shenyang joins a network of similar superstores in North America designed to showcase the brand’s diverse footwear styles for men, women and children with dedicated shop-in-shops for its collections, Skechers kids entertainment zones, and areas devoted to the brand’s growing line of apparel and accessories.
The brand is currently vying to implement automatic sewing robots and a mobile app for taking measurements from photos. The automatic sewing robot will help us to automize the sewing process to some extent as well. The measurement app will help customers to extract measurements from three pictures of their front, back and side easily and accurately.
What makes gym wear more intricate for women is the inclusion of a high-performance sports bra. Without a well-designed sports bra, the gym wear ensemble for women remains incomplete. Quite a few Indian brands that have taken note of this and the range available online as well as offline is exhaustive. It is interesting to see brands like Triumph launching exclusive brassieres for gym wear considering they are a premium lingerie wear brand. The option they have is bounce control certified by world renowned Research Group in Breast Health, the University of Portsmouth. Elaborating on the same, Jennifer Kapasi, Commercial Director, India & Sri Lanka, Triumph International shares, “Triaction by Triumph is a stylish, high-performance sportswear collection that gives modern women the freedom to train how and when they like. Boasting the best bounce control levels on the market, three versatile fits and superior comfort, Triaction supports women throughout the day—on the go from the gym or studio in complete style.”
Jacqueline Kapur says, “The space share allotted to accessories in the women’s apparel section in MBOs is dominated by bags; probably around 15-20 percent of the women’s section. 8-10 percent of the space is dedicated to accessories like fashion jewelry, sunglasses, and watches. Scarves, hats, headbands, bows, socks are relegated to even lesser space.”
According to her, the online channel is going to lead the way for further growth of this segment. “The real push and growth will come from the online world. The accessories market is growing in double digits and this is creating space for multiple brands. We are witnessing intense competition. With the ease and more and more acceptance of online shopping and payments along with the availability of the products in more and more cities, the industry will gain a substantial push in the coming years.”
The WLS design philosophy retains the minimal, understated and sophisticated characteristics that have inspired loyalists for over two decades, while moving in the direction of authentic, India-inspired styles and patterns. It is rooted in the appeal of clean and classic fashion, aimed at the modern, thoughtful consumer who is conscious of their impact on the environment and values the vibrant heritage and roots of India. Each collection will offer a variety of garments to select from for men and women looking for original, well-made apparel that tells the story of their Indian identities in a confident, yet in an understated manner.