Which one is better for bullfighting on the Internet?

If you look at the market per se, till about recently, there were not too many players in the innerwear category. It is just recently that a lot of players have come in. Consumers today are more conscious, more aware and they are demanding unlike 10 years ago when they bought plain undergarments and were loyal to one brand.

Ayushi Gudwani is the Founder and Chief Executive Officer of FableStreet.Unable to find well-fitted and comfortable western work-wear for herself in the Indian market Ayushi had the vision of manufacturing and delivering international quality work-wear especially designed to fit body types and cater to the like and preference of Indian women.

Kapur says, “One of the biggest jewellery trends this year is oversized and embellished Hoop earrings, modern styled pearl jewellery and very big gold toned earrings are trending for the upcoming festive season. Scarves with gold metal weaves are big for the winter, small silk scarves reminiscent of the early 60’s styling are supposed to be worn close to your neck with a bow. Small camera bags with a wide strap with sporty prints are on vogue this season.”

“The global brands as well as the domestic brands are becoming equally competitive with regards to launching new products, the fashion quotient, stretch and using light weight fabrics, varying colors, styling, detailing, etc. Domestic brands are also matching up to their foreign competitors with new kinds of innovations in design, pattern, stitches and colors as per consumer choices,” asserts Jain.

“For marketing and promotions of the brand, we believe in keeping a ratio of 75:25 between digital and other mediums and that is the way we are promoting our brand since the past couple of years,” states Ved.

“For marketing and promotions of the brand, we believe in keeping a ratio of 75:25 between digital and other mediums and that is the way we are promoting our brand since the past couple of years,” states Ved.

“Today fashion trends change within the blink of an eye and to cope up has been a concern for brands, mostly because the time required in designing and production is longer in comparison with the pace of the changes. However, brands are now making the effort to understand international trends and make them available in the Indian market within a short span of time,” explains Patel.

Demand of trendy Athleisure is no longer limited to the urban masses today; it enjoys heightened popularity in semi urban towns and Tier II and III cities of India as well.

Market Size

Skagen jewelry features purposeful designs that are reflective of the Scandinavian style – naturally modern, functional and simple. Taking inspiration from elemental delights brought around with the onset of seasons and nature, the color palette of each collection is unique to their time of the year. Ranging from delicate rings to earrings to necklaces to bracelets, the all-new jewelry collections represent eternal beauty.

With all kinds of innovation and technology already taking over the fashion industry, we almost forgot there is always something new coming this way. And now, we have been offered a range of colour changing t-shirts by a new entrant in the market, Girggit. Standing true to its name, Girggit (meaning, chameleon, in English) t-shirts change its design and colour in sunlight. The same t-shirt looks different in design and colour if worn indoors, and changes form when one steps out.These men’s t-shirts are made from super fine-combed cotton and are available in extra small, small, medium and large sizes on all the leading e-commerce portals.

These Millennials want innovation in design, along with unique collections that reflect their individuality, and are willing to go that extra mile to get the styles they desire.

The company is also launching its jewellery brand Zyra. Priced between Rs 600-3,000, the brand will cater to the millennial women and the products will be retailed through its website, mall kiosks, and Indya outlets.

“As consumers’ exposure to digital experiences increase – from ordering to delivery and from billing to payment – a frictionless experience is becoming a basic hygiene expectation,” Agarwal says.

Has streetwear clothing been able to revolutionise the western wear trend in the country?

Umashan Naidoo adds, “There is a change in lifestyle and Indians are looking for comfort along with contemporary fashion. Pop culture (that includes movies, art and celebrity influence) and exposure to the world either through social media or by taking vacations to new countries has motivated people to become more active and realise that comfort is good for the soul. Today, there is a generation of millennials who are creating new rules and are working in spaces that encourage a casual dress code. Also, the western wear market has more than doubled in the last fi ve years and is getting stronger as organisations are adapting a relaxed and less traditional dress code.”

Luxury apparel firm Future101 reported annual turnover of Rs 27.91 crore, Rs 22.18 crore and Rs 20.85 crore in 2018-19, 2017-18 and 2016-17, respectively.

Glamourising one’s attire with fashion accessories was not that prevalent in the yesteryears unless of course one belonged to a certain class and was frequent at parties and outings so one can well imagine that the trend for fine jewellery too didn’t easily find its way unless it was a special occasion where women were expected to dress well.

“Millennials composed of those between the ages 18 and 35 years are India’s largest demographic segment. They are the chief wage earners and send a far greater percentage of their income on consumer products. The effects of globalisation have influenced the tastes and consumption patterns of millennials through access to international television shows/ films and social media. With their higher disposable income and need to define themselves, millennials have championed the rise of fashion accessories into the organised retail market being the drivers to increase in demand of fashion accessories,” she adds.

(With inputs from Gurbir Singh Gulati)

Manu Sharma, Business Head, Superdry India said: “Omnichannel presence is of utmost importance for Superdry. It is not just about maintaining a digital presence but also about fulfilling a need gap for people who are unable to access the brick and mortar stores or simply wish to shop from the convenience of their couch.”

Reliance Industries Ltd (RIL) on Wednesday said its arm Reliance Brands has increased its stake in Future101 Design by 2.5 per cent to 17.5 percent, according to a PTI report.Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, on Monday began sending invites to Jio telecom users for registering on the new venture named JioMart

The western wear market is defined as a total of tops/shirts, trousers/ skirts, t-shirts, denim, activewear and suits (only for men’s category). Indian western wear market in men and women category is estimated to be Rs 1,33,246 crore in 2018. Men’s segment accounts for approximately 93 percent of the market size.

How would you define the future of streetwear clothing?

“Indian brands have a great mix of things to offer such as designs, colours and fits. Our London-based design team brings in a new collection every week. We curate designs keeping in mind the Indian body type and preferences while maintaining the global trends,” adds Tiwari.